"Drawing on an array of sources, from interviews with CEOs to the writings of inspirational authors such as Neil Pasricha and Thich Nhat Hanh, McGaw outlines the principles of her First Movers program, designed to help workers blend their companies’ financial goals with a progressive social agenda; the aim is to create “values-based leadership” that advocates ethical decision-making at the corporate level. She stresses that these changes can be incremental: “Small wins are controllable and constrained, requiring a limited amount of time, effort, skill, and expense,” she writes. “But they can lead to results that reverberate.” As she describes this process, she emphasizes the importance of concentrating on small, effective ideas that chip away at seemingly enormous problems. ...An upbeat, motivational view on shaping corporate social consciousness."  

-Kirkus Reviews (summary)

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